Do enough leaders “AIM” their employees??



So every week, Monday-Friday, Target, the company that I work for has what is called a Morning Huddle. Our huddles always begin with recognition, which is the opportunity for the employees to recognize others for something they did on their behalf to help them, assist them, or encourage them. Next, we share information on store sales, store updates, and store initiatives. Lastly, there are times when I will a 60 second motivational tid-bit.  

So, from my experience at Target, I wonder how many companies, churches, leaders, etc. take the time to AIM. Affirm, Inform, and Motivate. 


Everyone, at least folk whom I’ve met, desire to be affirmed about their gifts, contributions,  personality, value they’ve added to interpersonal relationships and their work environment. So affirm them for doing so. Affirm with kind words, cards, gifts, and token(s) of appreciation.


As leaders, we should always be in the business of informing people. No leader worth his/her salt should desire to keep people ignorant. Relevant information not only makes the employees or parishioners more knowledgable, but ultimately it impacts the overall organization. I’d rather have an organization of leaders, than followers.


One thing I love about the Church is its ability to inspire and motivate people to action. Each organization should have the ability to motivate its people, if the leader can’t do it, then it should have someone in house that should, or bring folk in from the outside to motivate. People love to be motivated. Americans love to be motivated to do something that matters.

I hope in the future you AIM (Affirm, Inform, and Motivate)


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